PRICING PSYCHOLOGY REPORTIntelligence you can use TODAY - to increase profits Raise prices - and get MORE ORDERS!
Pricing isn't all logic. People also buy at one price and not at another for psychological reasons - many of which they don't understand. Yet these psychology-based choices have been documented by pricing strategy experts in tests of hundreds of millions of consumers. Here's how pricing psychology can work for you. How to raise your price and get MORE sales! You might believe that there is no such thing as pricing too low - from a consumer perspective. But you'd be wrong. In 1992, I launched Ancillary Profits newsletter (sold to magazine publishers) at a price under $100. A few months later, I tested that price vs. one well over $100 -- a 31% price increase. What should have happened? A common "rule of thumb" in marketing says raising prices by 10% will decrease orders by 10%. Thus I should have received 31% LESS orders. Instead, my orders went up by 11%! At a 31% higher price! If you do the math, that means I got to pocket 45% MORE CASH for the very same product. Why? Will this work for you? PRICING PSYCHOLOGY REPORT explains WHY higher prices can sometimes attract MORE buyers, and what market conditions make it more likely to happen. Many of these factors are under your direct control. Armed with this knowledge, you can figure out how to make it work for YOUR products and/or services. You probably know this psychological quirk Which of these two prices will get more buyers?
Yes, the $9.99 price will be the winner (except for one particular category of products - as you'll learn in PRICING PSYCHOLOGY REPORT). The $9.99 price will probably pull 10-20% more buyers than the $10 price. Why? Certainly not because of the single penny saved! There is a learned-pattern response in our brains that makes us see $9.99 as much lower than $10. And it persists - even though most of us know this trick.
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